Being able to see progress towards the realization of their fondest hopes for an organization or issue they’ve cared about intensely is not something most people want to miss. And yet many donors miss it through delaying their most personally rewarding gifts until after they’re gone.
Read MoreYou've just learned from a long-term major donor that they are not going to give or are only giving a token amount to your special campaign. You think, "If I just keep working with them, they will come through". Maybe not. How can you avoid spending too much time on a donor who will not be giving again?
Read MoreWhen it comes to successful fundraising, donor motivation is at the heart of the matter.
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