When talking with donors gets personal
Given our isolation from others due to the pandemic but also the very nature of modern life, emotion-laden conversations between us and our donors may occur more frequently than ever before. After all, our donors have sadness, grief, and loneliness in their lives just as everyone does, and they often view us as people who care, even if they don’t know us well. And as a compassionate human being, you need to be ready.
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