Loyal donors, even giving at a modest level, are telling you something: They care enough to give every year. Your group is part of their life. And in some cases, they could give much more than they are giving now.
Read MoreMaking sure you retain donors from one year to the next is critical, but helping them increase their gifts is just as important in order to meet your fundraising goals.
Read MoreHow can you identify and engage these donors, since they are probably not going to introduce themselves, set an appointment, come in and make a big gift? Here are some suggestions.
Read MoreBoard Members need to understand how to ask a donor for a significant gift. This is true even if they are relying on their staff teammate to be the designated asker. How can these solicitations for significant gifts go smoothly and with great results?
Read MoreSometimes feeling nervous makes us talk too much, or we might clam up. How can we focus AWAY from the nervousness, and TOWARDS the donor and what she or he would like to discuss, specifically about their regard for your group’s work?
Read MoreOne meaning of “building your donor base” is to increase support from your existing donors, or as I like to call it, “loving those who already love you.” How can it be done?
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