What if I told you that I could bring you 100 brand new major donor prospects who will each ultimately give your organization $100,000, and over the next few years will increase their annual gifts and be among your campaign donors when you have a special campaign? You would say, “Terrific, Dianna! Where are they?”
Read MoreHave you developed metrics for your fundraising programs? How can you make them meaningful? How can you make sure your whole organization embraces them, including your Board? And how can you be sure they are helping you raise more money, producing more net income for your mission?
Read MoreBoard members often compare your organization with another they’ve heard about, in fundraising. But Fill-in-the-Blank-Organization is not like your organization, and therein lies the reason you should not be raising money exactly like Fill-in-the-Blank-Organization does. Your group needs what I call “Best Fit” fund raising activities and programs.
Read MoreEvery nonprofit has a business model (if only by default), but many are unexamined and not as effective as they need to be to support the nonprofit’s mission and vision. How can you examine yours to improve its effectiveness, making your organization’s work more sustainable for the long term?
Read MoreThe number and profile of “people served” is close to the heart of most nonprofit missions, but how are those factors important in choosing the mix of fundraising programs to develop over time?
Read MoreIf you can afford only one development professional, that person should probably have skills and experience in building an annual fund, focusing mostly on mass individual giving – building your donor base in terms of numbers and trying to move donors up in their giving.
Read MoreA gift to your organization may make one of your supporters a major donor to you, while the same gift to their alma mater puts them in the lowest level gift club. There’s not one dollar amount that defines a major gift, even for one organization. But there are rules of thumb.
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